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Trade Show Promotional Giving

Free trade show giveaways are a well-established tradition in the trade show world, however many exhibitors are misusing these little gizmos and gadgets.  The golden rule is that the only thing that is free is “free”; attendees should understand that while you have some promotional goodies, they will have to work to get what they want!  Your trade show display staff should be trained to understand how promotional gifts work and the successful strategies which will optimize your business objectives.

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