April 05, 2010 2:41:19 AM by
Participating in a trade show is an ideal marketing tool. There are many benefits to having an exhibit at a trade show, including increasing brand recognition and product awareness. To achieve success you have to make sure you design and create an appealing and attractive trade show display. When you are at a trade show you are trying to get the attention of the visitors so they will want to learn more about your company and product.
April 05, 2010 2:40:26 AM by
To use a trade show exhibit as an effective marketing tool you have to plan your strategy months before the actual event. The first thing to do is to decide what your goals and objectives are for this particular trade show. From there you can plan how to achieve your goals using marketing, displays and promotional gifts.
March 25, 2010 2:52:56 AM by
A trade show display takes a lot of time and effort to put together a successful trade show. The key is taking your time and start preparing way before the show. The more you prepare and the more you are organized the better the results will be. By planning far in advance of the trade show you can effectively advertise and promote the trade show event. The more aware people are of the upcoming show the better the turnout will be.