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Exhibiting at a Trade Show? Recent Business Research Shows Why

The Center for Exhibition Industry Research (CEIR) has for over 30-years been marketing and promoting the importance of exhibitions in the world of business.  Recent research by CEIR suggests that new business leads obtained at exhibitions are 50% more cost effective than new business leads sought elsewhere.  Additionally their research found that the conversion rate from new business lead to new business on the books was 60% more cost effective.

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