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How Trade Shows Shorten Sales Cycles

B2B sales cycles have become longer and salesmen and women are having an increasingly hard time getting in to see customers, and especially new prospects. There are several reasons why the B2B sales cycles has become longer – the number one factor is the recession, the greatest economic downturn we’ve faced since the Great Depression of the 1920′s and despite positive indicators, we are still not out of the woods yet!

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