April 05, 2010 12:41:19 PM by
Participating in a trade show is an ideal marketing tool. There are many benefits to having an exhibit at a trade show, including increasing brand recognition and product awareness. To achieve success you have to make sure you design and create an appealing and attractive trade show display. When you are at a trade show you are trying to get the attention of the visitors so they will want to learn more about your company and product.