June 20, 2010 7:34:34 AM by
Many newcomers to trade shows test the water before they take the plunge but there are several excellent reasons why trade shows work and why you should have a trade show display at one.
June 10, 2010 7:35:24 AM by
The Center for Exhibition Industry Research (CEIR) makes it clear why companies should be using trade shows and trade show displays to promote themselves. In terms of ROI (return on investment), trade show qualified leads are 50% cheaper to acquire than a qualified lead generated in the field, however the economic benefit does not stop there. In terms of the cost to convert a qualified lead, a trade show lead is more than 60% cheaper to convert than the cost associated with converting a field generated lead.