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Reasons why you should Exhibit at Trade Show

If you’re new to exhibiting at trade shows the whole process can seem a bit daunting, Advance planning is the key to success as you need to arrange your trade show display, produce your giveaways and literature and decide on your marketing profile. Organizing a well structured and knowledgeable team is the most important aspect. Without the backing of a team you could fail to achieve your goals and waste money at the same time.

Attendee Behavior and Enhancing Value

Understanding attendee is crucial to optimizing trade show results for your company.  Once you have grasped what is happening with attendees, it makes your job easier when it comes to delivering value and things of interest for them at the trade show.  Delivering value and creating interest is essential as any sales or marketing person knows – once you have that interest, it becomes easier to engage in detailed business discussions which lead to negotiations and placing orders.

Reasons to Exhibit at Trade Shows

Many newcomers to trade shows test the water before they take the plunge but there are several excellent reasons why trade shows work and why you should have a trade show display at one.

Trade Show Business Research Highlights Why You Should Be Exhibiting

The Center for Exhibition Industry Research (CEIR) makes it clear why companies should be using trade shows and trade show displays to promote themselves.  In terms of ROI (return on investment), trade show qualified leads are 50% cheaper to acquire than a qualified lead generated in the field, however the economic benefit does not stop there.  In terms of the cost to convert a qualified lead, a trade show lead is more than 60% cheaper to convert than the cost associated with converting a field generated lead.

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