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Obama Sets Out to Double US Exports in 5 Years

President Obama announced in March 2010 that the US intends to double exports in the next 5 years and thereby create 2 million jobs. Doubling exports in 5 years may seem like a tall order but not when you consider a that developing countries GDP is forecast to increase by almost 6% in 2010, 2011 and 2012.

How Trade Shows Shorten Sales Cycles

B2B sales cycles have become longer and salesmen and women are having an increasingly hard time getting in to see customers, and especially new prospects. There are several reasons why the B2B sales cycles has become longer – the number one factor is the recession, the greatest economic downturn we’ve faced since the Great Depression of the 1920′s and despite positive indicators, we are still not out of the woods yet!

Attracting Attendees at Trade Shows

Participating in a trade show is an ideal marketing tool. There are many benefits to having an exhibit at a trade show, including increasing brand recognition and product awareness. To achieve success you have to make sure you design and create an appealing and attractive trade show display. When you are at a trade show you are trying to get the attention of the visitors so they will want to learn more about your company and product.

Effective Trade Show Marketing

To use a trade show exhibit as an effective marketing tool you have to plan your strategy months before the actual event. The first thing to do is to decide what your goals and objectives are for this particular trade show. From there you can plan how to achieve your goals using marketing, displays and promotional gifts.

Successful Trade Show Planning

A trade show display takes a lot of time and effort to put together a successful trade show. The key is taking your time and start preparing way before the show. The more you prepare and the more you are organized the better the results will be. By planning far in advance of the trade show you can effectively advertise and promote the trade show event. The more aware people are of the upcoming show the better the turnout will be.

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