July 12, 2010 2:30:30 AM by
If you’re new to exhibiting at trade shows the whole process can seem a bit daunting, Advance planning is the key to success as you need to arrange your trade show display, produce your giveaways and literature and decide on your marketing profile. Organizing a well structured and knowledgeable team is the most important aspect. Without the backing of a team you could fail to achieve your goals and waste money at the same time.
May 20, 2010 2:36:20 AM by
Free trade show giveaways are a well-established tradition in the trade show world, however many exhibitors are misusing these little gizmos and gadgets. The golden rule is that the only thing that is free is “free”; attendees should understand that while you have some promotional goodies, they will have to work to get what they want! Your trade show display staff should be trained to understand how promotional gifts work and the successful strategies which will optimize your business objectives.
April 05, 2010 2:41:19 AM by
Participating in a trade show is an ideal marketing tool. There are many benefits to having an exhibit at a trade show, including increasing brand recognition and product awareness. To achieve success you have to make sure you design and create an appealing and attractive trade show display. When you are at a trade show you are trying to get the attention of the visitors so they will want to learn more about your company and product.