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Understand the Behavior of Attendees at Trade Shows

Understanding the behavior of attendees is an important factor in ensuring your company benefits from exhibiting. Surveys of trade show attendees consistently shows that being pressurized into buying, or committing to buy, results in poor publicity for a company ensuring that they will not entertain dealing with that company in future.

Reasons to Exhibit at Trade Shows

Many newcomers to trade shows test the water before they take the plunge but there are several excellent reasons why trade shows work and why you should have a trade show display at one.

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