July 25, 2010 7:28:33 AM by
Understanding the behavior of attendees is an important factor in ensuring your company benefits from exhibiting. Surveys of trade show attendees consistently shows that being pressurized into buying, or committing to buy, results in poor publicity for a company ensuring that they will not entertain dealing with that company in future.
March 15, 2010 7:43:15 AM by
A trade show can be an effective marketing tool and a good way to increase your company’s reputation and popularity. The key to having a trade show display that benefits your company is by careful planning and being organized. You can make specific objectives and goals, plan far in advance, and make lists of things to do and to bring with you. By doing all of this you will be able to relax and make sure everything goes according to plan.