Setting up a display for a trade show can be nerve wracking and time consuming. There are many things to consider when designing a trade show display, such as lights, displays, and marketing materials. You can relieve some of the stress by planning ahead and knowing exactly what you want your exhibit to represent. The main goal of any trade show exhibit is to get visitors to your exhibit.
The first step is to catch the attention of visitors to the trade show. This can be achieved in a variety of ways, including large banner displays that can be seen across the trade show floor. Using interactive displays and the proper lighting will also draw people in. The key is to find the right mixture of displays to attract attention. You have to be careful not to go overboard and have too much going on. Simply bold graphics are the secret to grabbing the trade show attendee’s attention.
Once you have their attention you then have to get them interested in your product or services. A good way to do this is with demonstrations and promotional giveaways. People are more apt to be interested in something if they can see firsthand how it works. Promotional giveaways that have your company logo will remind people of your product long after the trade show has ended.
Getting potential customers to your trade show exhibit is just the beginning. You have to keep their attention once they are there. Having a staff that is trained to answer all questions and can relate with visitors is key. Your staff should be friendly and enthusiastic about your company.
If you are organized and design a display that is an attention grabber you are well on your way to having a successful trade show exhibit.