Trade Show Organization – Be Prepared!

Putting together an exhibit at a trade show can be challenging. The key to pulling it off successfully is to plan ahead and to be organized. It is sometimes a good idea to make a checklist that you can refer back to. This way you will make sure you have everything you need to set up your displays. Having a checklist will keep you from having to make several unnecessary trips back and forth from the trade show. Besides having a check list of things to bring to the trade show you should also write down your objectives, goals and budget.

Having a set plan will make everything go smoothly. You should have a schedule set up so your staff knows exactly when they are expected to be on the trade show floor. Your staff has to be aware of the objectives and goals of the show. They need to be trained so they can answer questions and be knowledgeable about the products and services you offer. It is also a good idea to assign tasks to each staff member so everything can be done quickly and efficiently.

Your exhibit floor plan should be well thought out and planned down to the last detail. As soon as you know the size and location of your exhibit on the trade show floor you can start designing your layout. You want to make the most impact out of the space you have. If you design it before hand there won’t be any need for last minutes changes. Planning ahead also allows you to make a complete checklist of every piece you will need to take to the trade show with you.

The day of a trade show is always hectic and by having checklists and being organized you can be able to set up in no time and be on your way to a successful trade show exhibit.



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