To use a trade show exhibit as an effective marketing tool you have to plan your strategy months before the actual event. The first thing to do is to decide what your goals and objectives are for this particular trade show. From there you can plan how to achieve your goals using marketing, displays and promotional gifts.
There are many different reasons why exhibitors go to the trade shows; to sell products, meet with customers, or increase the reputation of the company. You will first have to decide what the main purpose you are doing a trade show exhibit for and then plan accordingly. You might be surprised to learn that many exhibitors don’t have a plan of action before going to a trade show. Usually these people end up being disappointed in the results they get from the show.
To get the most out of a trade show exhibit you have to be organized and know exactly what you hope to gain from this particular show. Whether it be more sales, collecting leads or brand recognition. That way you can gear your displays and marketing materials to achieve your goals.
Your budget is a very important part of your trade show exhibit. It is recommended that you sit down months ahead of time and figure out what your total budget will be for the trade show. Then you need to breakdown your budget into how much you are going to spend on the different parts of your tradeshow, such as displays, advertising, promotional gifts, etc.
Without a budget you could end up having spent all of the allowed money for the show and forgotten something important, such promotional gifts or lighting for your displays.
Having a strategy and objectives before you begin designing your trade show exhibit will help you create a dynamic and attention getting trade show exhibit.