November 15, 2011 6:39:53 PM by
Rena Patton
You may think that branding and brand management are considerations only for your company's marketing and advertisement teams, and not necessarily a top priority when it comes to trade show stands and pop up displays. This couldn't be further from the truth! Creating a consistent brand image that is carried out through all avenues, from promotional items to pop up displays, is a necessity in today's market.
Consistency Is Key - The most important thing to remember when branding your exhibit is to be consistent throughout the presentation. All banner stands, backdrops, promotional materials, etc. must follow through with the brand image your company has chosen. There are multitudes of trade show display products that can be imprinted with your company's logo, but the key to effective brand management is to ensure that each printed logo appears exactly the same. The font, color and shapes used should be in agreement throughout the display to ensure a clean, concise representation of your brand. You might also coordinate the colors used in the backdrop, drapes and carpet to match your logo - a subtle, yet incredibly effective method!
When creating a trade show display or pop up display, it is also imperative that you step outside your booth and take it in through the eyes of your eventual attendees. Is your message being communicated successfully through the exhibit? If not, make adjustments before it's too late and you've wasted valuable time and money on an ineffective display. Of course, it won't matter if you have the most appealing trade show stand in the venue if the employee representing your company doesn't reflect your brand image. Before leaving for the show, take the time to outline what is expected of employees in terms of appearance and message delivery.
Keep Your Trade Show Display Simple - If you're looking to increase brand awareness and sales, a cluttered display is never the way to go! If there is too much going on in a trade show booth, attendees will not only be confused and overwhelmed, but they're also likely to pass right on by. Conversely, a clean, simple exhibit will attract crowds; and with the right combination of simplicity, uniqueness and the occasional giveaway, it might also be the talk of the event, generating buzz around the venue. Be sure that your exhibit focuses on one clear message conveying who you are and what you do, and carry this throughout this graphics, printed materials, and verbal presentation. Keep in mind, creating simple pop up displays and trade show stands does not mean they should be boring! Separate yourself from the pack with vibrant designs and colors, unique business cards and giveaways - all incorporating your brand message. An enticing giveaway that includes your company logo and contact information is always a sure bet, but be careful when choosing promotional items. Try to select giveaways
October 25, 2011 5:02:50 PM by
Rena Patton
Tradeshows offer branding and marketing opportunities, potentially allowing your company to significantly increase sales in a short amount of time. Because of the major impact these events can provide, it is important to do everything necessary to make your experience as successful and beneficial as possible. Tradeshows take major planning, but one thing to emphasize is the trade show exhibit.
In planning your trade show booth design, you will want to put the time and effort into making a significant display with a powerful message. To make the most of your booth, use the following tips:
• Recognize the significant impact a display can have. Carefully consider what message you want to convey, how you want your brand to be portrayed, what purpose you want the display to serve, who you want to market to, and other objectives you may have for the convention.
• As you start to plan your exhibit analyze costs, and examine benefits to determine how to get the most impact while still staying on budget. One alternative for funding such a setup is to look for a sponsor, which can give you a bigger budget for your design.
• When you are designing a tradeshow display it can be a complicated process. Take advantage of consulting services available from the company providing your exhibit and let them help you plan, strategize, and execute your trade show booth design ideas in order to optimize the potential impact.
• Consider the value of promotion, before and during and after the event, in order to help maximize the publicity and attention your company is able to get.
• Once you have determined conceptual requirements, consider which physical elements will best achieve your event goals. Will you need a large exhibit or a small one? How will graphics, presentation components, and structure work together? How will your elements attract potential customers and then keep them interested after their approach?
• Once you know what your specific event goals are and have your booth worked out, consider what you want to actually happen during the event and who will get the job done. An effective appealing design is not enough - make sure your staff is trained and motivated to be the driving force that makes your layout rise to the top.
• With larger scale exhibits consider renting instead of purchasing, especially if a display of this size is not one you will use on a continual basis.
Your tradeshow display needs to stand out from the crowd in order for you to be noticed. With the tips presented here, you can make sure your trade show booth not only makes a statement but that really steals the show.
July 24, 2010 4:28:33 PM by
Rena Patton
Understanding the behavior of attendees is an important factor in ensuring your company benefits from exhibiting. Surveys of trade show attendees consistently shows that being pressurized into buying, or committing to buy, results in poor publicity for a company ensuring that they will not entertain dealing with that company in future.
July 11, 2010 4:30:30 PM by
Rena Patton
If you’re new to exhibiting at trade shows the whole process can seem a bit daunting, Advance planning is the key to success as you need to arrange your trade show display, produce your giveaways and literature and decide on your marketing profile. Organizing a well structured and knowledgeable team is the most important aspect. Without the backing of a team you could fail to achieve your goals and waste money at the same time.
July 04, 2010 4:32:37 PM by
Rena Patton
The Center for Exhibition Industry Research (CEIR) has for over 30-years been marketing and promoting the importance of exhibitions in the world of business. Recent research by CEIR suggests that new business leads obtained at exhibitions are 50% more cost effective than new business leads sought elsewhere. Additionally their research found that the conversion rate from new business lead to new business on the books was 60% more cost effective.